Founded in 2018 now a part of Flagship 138, HOOR by Tasnuva Rashid has evolved into a label defined by creativity, craftsmanship and an innate ability to find beauty in everyday life. Inspired by the harmony of people, architecture and nature, the brand embraces a design philosophy rooted in fluid elegance and thoughtful detail. Known for distinctive cuts, innovative patterns, and a refined understanding of season-friendly colours and fabrics, HOOR creates clothing that feels as effortless as it looks. Comfort remains central to every design, ensuring each piece blends practicality with aesthetic appeal. With a commitment to quality and artistry, HOOR continues to craft timeless, expressive garments that elevate the modern wardrobe and celebrate individuality through effortless style.